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About welcome

Welcome to Purity!

Purity, which is part of The PantryClub is a division of ADDaBIT Pty Ltd.

Our dream is to create a platform to deliver on the true meaning of ”Direct to Consumer” (D2C) for FMCG brands.

Purity is our first staff ecommerce site and we look forward to onboarding many more in the near future.

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About delivery

Fast delivery

With us, you can order your favorite Purity products online before 6pm!

Your colleagues across SA will make sure they process, pick and pack your order faster than any other order early the next morning.

Our PantryClub Members will make sure they are ready and waiting to deliver your groceries to your door in the late afternoon.

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Our core team

People behind your great shopping experience

Our core team

People behind your great shopping experience

  • Gavin Rhodes-Harrison

    Gavin Rhodes-Harrison

    Chairman

    Gavin Rhodes-Harrison chairs this very special division as he has over 20 years of experience in the FMCG space being the CEO of Lucky Star canned fish for over 10 years and being instrumental in making the Lucky Star brand what it is today.

  • Michael Griffin

    Michael Griffin

    CEO

    Michael Griffin, the CEO has been working with many different stokvels across SA while disrupting the Savings and Investment industry.

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